The BlackBerry KeyOne, available in South Africa from 8 August, represents the first device borne out of a partnership between BlackBerry and TCL Communication (BlackBerry Mobile). But what’s their strategy? How will they follow on from the original BlackBerry and can they avoid the same mistakes? We sat down with the company’s executives…
The first thing that struck me about the BlackBerry KeyOne was how expensive it was compared to the Xiaomi Redmi Note 4 and the Huawei Nova. But BlackBerry Mobile senior executive Bob El-Hawary says they’re not about a “like for like comparison”.
“The users who are buying the product, [...]
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